That basically was a visual manifesto where movement feels revolutionary… Sadly, sport in India has a massive image problem, particularly for women.” So says Mohamed Rizwan, creative director at Wieden + Kennedy India. This represents an interesting challenge for a client like Nike. “What we…
The ideal timing for planning an exit strategy is at least 5-10 years beforehand. But unfortunately, that kind of diligent approach is not always applicable. So how does a CEO or an owner can perform a quicker exit? Last week, I addressed a group of…
Last week, Wendy’s and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos before, these ones had the brand engagement as the end goal.At first glance, the video seems like the type of garden-variety campaign Facebook …
When we talk about the technology one steadfast trend is the arrival of new buzzwords and phrases. This year it seems the term “phygital” is the big word when it comes to retail customer experience. The “phygital” is the blending of the traditional in-store physical…